Kooringal Dental

See how we have grown this dental practice's new patient leads.

Kooringal Dental, a market leading dentist in the Wagga Wagga region engaged Smile & Grow to improve the volume of new patient leads being generated each month to fill their books and get more chairs active. After undertaking a digital marketing analysis we recommended a new website to improve the brand, image & help increase conversion rates from visitors which will support our goals when we initiate our Google campaigns to drive more new patients.

Achieved a Click Through Rate of 0.09% generating a number of new sales
In the first month of activity the Cost Per Action was reduced by 20%
Return on Investment of 272%

Challenge

Secure #1 Ranking in a nearby location where more people are looking for a dentist

Solution

After identifying the volume of competitors and outdated website, we presented a new website design, fresh marketing approach to help increase our relevance for the local target area.This was done by introducing a contextual campaign to increase reach by showing prospective audiences the range of services provided. 

Results

The new website is generating a stronger conversion rate at 17.98%. We've achieved #1 rankings in the desired location which has resulted in 179 new patient leads on average across the past 6 months.

0.09% CTR

20% less CPA

272% ROI

From The Client

“These guys have built such a strong relationship with our organization that we consider them an extension of our IT department. We always know that excellent service is just a phone call or e-mail away and that we will receive the same level of attention they always provide that makes us feel like we're their top priority.”

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