Before the rise of the digital world, companies relied on word-of-mouth to spread awareness. This also goes for dental practices. Today, there is more opportunity to reach out to a wider audience. Social media is now an ever-growing platform, and audiences are more likely to go online for information about any dental related topic.
Social media marketing is an essential piece of marketing strategy and having a presence online has never been more rewarding. A lot of hard work is needed behind the scenes. But the resources available to create a professional and effective social media marketing campaign has never been in more demand. Why? Because creating basic social media profiles just won’t cut it. There are additional steps you must take to ensure your social media strategy not just attracts visitors but turns them into conversions and new patients.
Read on for some effective social media marketing ideas that will drive success to your campaign.
The Key Successes
Identify Your Audience – To experience success with your social media campaign, understanding your audience is the first piece of the jigsaw. Once you identify the audience, you can build your persona and demographics of your ideal customer, which is key when identifying what your goals are. Patients may be searching for specific dental products and services, so bare that in mind.
Determine The Goals – Identifying your audience is a key campaign goal along with many others. Don’t fall into the trap of chasing likes or retweets and expects results to produce. Ultimately, your goals should shape from the following two areas; dental brand awareness and patient conversions. Ensure your dental practice becomes a leader beyond your competitors. For this, your dental practice needs to be popular among your audience. Take the steps to ensure you’re getting a direct return-on-investment (ROI) on your campaign activities, such as website clicks that lead to conversions.
Determine Your Approach – Now you know what your goal is, the next step thing is how you approach to meet those goals. This means how you will market your dental practice on social media. Content marketing should be the first thing to consider. Keep your content unique, fresh and original. You’ll also need to think about how you need to approach a particular patient problem and how your campaign will meet it.
Promote Engagement – Engaging with the audience online isn’t as frequent as you may think, and it is something to take advantage of. Use your social media marketing campaign as a communication tool. When doing this, your dental practice becomes more recognised and you deliver a positive reputation. This is vital when attracting new patients.
Keep It Consistent – Don’t think that reaching high levels of ROI means that you can take a back step. Also, focus on a few social media platforms where your audience bracket is large, rather than spreading out to a number of platforms where the engagement may not be as fruitful. Get the best out of your audience and you’re more likely to increase ROI and popularity.
Summary
To attract new patients, patients want campaigns to work for them. Ensure your social media marketing campaign is refreshed every time with these ideas in mind to gain the most of your campaign to increase revenue and awareness.
If you’re looking to make your social media marketing strategy to work for you, contact Smile and Grow today and let us help you get started
